For a dramatic shift in B2B marketing output, consider five important roles - old and new- that you might be overlooking in your growth strategy.
Living in the Pacific Northwest means you never have to go too far for an adventure. So, when we had an opportunity for a kid-free weekend getaway we looked no further than the breathtaking Columbia Gorge. I was looking forward to wineries, breweries, culinary adventures, and maybe even a little calm kayaking. But then, right … Continue reading Nothing Grows in the Comfort Zone: A Tale of Rapids and Rapid Changes in B2B Marketing
Deciding to pursue a freelance business gave me visions of freedom, passion, and unlimited creativity; so imagine my dismay when all of the articles I was reading promptly pointed out that a business name and logo were premature and irrelevant for a freelancer getting started. “Don’t waste your time on that stuff until you have … Continue reading What’s in a Name?