You need some help with your marketing. You have some budget. Sounds like the perfect situation to engage with an agency, freelancer or consultant, right? We all know it's not as simple as it sounds. Without taking some critical steps, you might find yourself disappointed with the result (or lack thereof) wondering, where did I … Continue reading Why Marketing Partnerships Fail — and Four Steps to Prevent It
Deciding to pursue a freelance business gave me visions of freedom, passion, and unlimited creativity; so imagine my dismay when all of the articles I was reading promptly pointed out that a business name and logo were premature and irrelevant for a freelancer getting started. “Don’t waste your time on that stuff until you have … Continue reading What’s in a Name?