This is part I of a three-part series around applying the concepts from the book Driving Digital Strategy by Sunil Gupta. What first attracted me to Driving Digital Strategy was that it addressed a common challenge for many of my clients and colleagues today -- how to grow and evolve in a digital landscape, be a disrupt-er instead of … Continue reading Reimagining Your Business [Part I]: Data is the New Oil
Tag: marketingdata
Living in the Pacific Northwest means you never have to go too far for an adventure. So, when we had an opportunity for a kid-free weekend getaway we looked no further than the breathtaking Columbia Gorge. I was looking forward to wineries, breweries, culinary adventures, and maybe even a little calm kayaking. But then, right … Continue reading Nothing Grows in the Comfort Zone: A Tale of Rapids and Rapid Changes in B2B Marketing