Why Marketing Partnerships Fail — and Four Steps to Prevent It

You need some help with your marketing.  You have some budget.  Sounds like the perfect situation to engage with an agency, freelancer or consultant, right?  We all know it's not as simple as it sounds.  Without taking some critical steps, you might find yourself disappointed with the result (or lack thereof) wondering, where did I … Continue reading Why Marketing Partnerships Fail — and Four Steps to Prevent It

Knowing Your Personal Brand: Three Questions to Ask Yourself

When I was working on my undergrad degree at the University of Oregon (Go Ducks!), a friend of mine said to me “you should write a book on how to succeed in college and still have a social life.” I never thought of it again until I started my career as a marketer and witnessed … Continue reading Knowing Your Personal Brand: Three Questions to Ask Yourself