This is part I of a three-part series around applying the concepts from the book Driving Digital Strategy by Sunil Gupta. What first attracted me to Driving Digital Strategy was that it addressed a common challenge for many of my clients and colleagues today -- how to grow and evolve in a digital landscape, be a disrupt-er instead of … Continue reading Reimagining Your Business [Part I]: Data is the New Oil
For a dramatic shift in B2B marketing output, consider five important roles - old and new- that you might be overlooking in your growth strategy.
Living in the Pacific Northwest means you never have to go too far for an adventure. So, when we had an opportunity for a kid-free weekend getaway we looked no further than the breathtaking Columbia Gorge. I was looking forward to wineries, breweries, culinary adventures, and maybe even a little calm kayaking. But then, right … Continue reading Nothing Grows in the Comfort Zone: A Tale of Rapids and Rapid Changes in B2B Marketing
When I was working on my undergrad degree at the University of Oregon (Go Ducks!), a friend of mine said to me “you should write a book on how to succeed in college and still have a social life.” I never thought of it again until I started my career as a marketer and witnessed … Continue reading Knowing Your Personal Brand: Three Questions to Ask Yourself