This is part I of a three-part series around applying the concepts from the book Driving Digital Strategy by Sunil Gupta. What first attracted me to Driving Digital Strategy was that it addressed a common challenge for many of my clients and colleagues today -- how to grow and evolve in a digital landscape, be a disrupt-er instead of … Continue reading Reimagining Your Business [Part I]: Data is the New Oil
For a dramatic shift in B2B marketing output, consider five important roles - old and new- that you might be overlooking in your growth strategy.
If I had a nickel for every B2B tech/solution company that emphasized their customer-centric values, I would be in my private jet on the way to Bora Bora right now. There are two main reasons we all love this popular business philosophy – (1) Leaders KNOW they should be customer-centric. It is the right thing … Continue reading The Ugly Truth About Customer-Centric Companies