Do you tend to say “yes” to nearly every marketing opportunity, project, and request - taking on too much, while underestimating the amount of time something is going to take? Does it leave you (or others) putting in more hours, scrambling to meet deadlines, hoping to feel caught up but never actually knowing if doing … Continue reading Marketing by Design, Not by Default: Three Steps to Becoming an ‘Essentialist Marketer’
Talented executive level marketers are going freelance while companies are taking notice of marketing's ties to growth. Enter a great solution for both parties: the fractional CMO.
Alexa, play ‘Ironic’ by Alanis Morissette. Now that you’ve got the right background music (and yes, I know none of those situations she mentions are truly ironic, which makes the song perfectly ironic if you ask me), let’s talk about a common problem in business marketing: authenticity. 'Be authentic' is not a task waiting to … Continue reading The Irony of Authenticity in Marketing
You need some help with your marketing. You have some budget. Sounds like the perfect situation to engage with an agency, freelancer or consultant, right? We all know it's not as simple as it sounds. Without taking some critical steps, you might find yourself disappointed with the result (or lack thereof) wondering, where did I … Continue reading Why Marketing Partnerships Fail — and Four Steps to Prevent It
When I was working on my undergrad degree at the University of Oregon (Go Ducks!), a friend of mine said to me “you should write a book on how to succeed in college and still have a social life.” I never thought of it again until I started my career as a marketer and witnessed … Continue reading Knowing Your Personal Brand: Three Questions to Ask Yourself