Do you tend to say “yes” to nearly every marketing opportunity, project, and request - taking on too much, while underestimating the amount of time something is going to take? Does it leave you (or others) putting in more hours, scrambling to meet deadlines, hoping to feel caught up but never actually knowing if doing … Continue reading Marketing by Design, Not by Default: Three Steps to Becoming an ‘Essentialist Marketer’
Talented executive level marketers are going freelance while companies are taking notice of marketing's ties to growth. Enter a great solution for both parties: the fractional CMO.
For most companies, innovation and R&D are at the forefront of long-term growth strategy -- all in the quest to stay relevant, beat out competition, and thrive. But even for the most aggressively innovative companies, things are changing. Not only the sharp adjustment to more rapid development cycles, but recognizing that your best and brightest may not include, well, you. Many companies today now incorporate open innovation models, or crowdsourcing, to solve customers' problems.
This is part II of a three-part series around applying the concepts from the book Driving Digital Strategy by Sunil Gupta. Read Part I: Data is the New Oil. Current obsession: industry disruption. What do I love so much about it? It's omnipresent. Every industry, every company, and every professional has an opportunity for growth at their … Continue reading Reimagining Your (Product-Based) Business [Part II]: The Platform Revolution
This is part I of a three-part series around applying the concepts from the book Driving Digital Strategy by Sunil Gupta. What first attracted me to Driving Digital Strategy was that it addressed a common challenge for many of my clients and colleagues today -- how to grow and evolve in a digital landscape, be a disrupt-er instead of … Continue reading Reimagining Your Business [Part I]: Data is the New Oil