Blog

The Ugly Truth About Customer-Centric Companies

If I had a nickel for every B2B tech/solution company that emphasized their customer-centric values, I would be in my private jet on the way to Bora Bora right now. There are two main reasons we all love this popular business philosophy – (1) Leaders KNOW they should be customer-centric. It is the right thing … Continue reading The Ugly Truth About Customer-Centric Companies

What’s in a Name?

Deciding to pursue a freelance business gave me visions of freedom, passion, and unlimited creativity; so imagine my dismay when all of the articles I was reading promptly pointed out that a business name and logo were premature and irrelevant for a freelancer getting started.   “Don’t waste your time on that stuff until you have … Continue reading What’s in a Name?

Knowing Your Personal Brand: Three Questions to Ask Yourself

When I was working on my undergrad degree at the University of Oregon (Go Ducks!), a friend of mine said to me “you should write a book on how to succeed in college and still have a social life.” I never thought of it again until I started my career as a marketer and witnessed … Continue reading Knowing Your Personal Brand: Three Questions to Ask Yourself