Branching Out | by Julie Melton

Reimagining Your Business [Part III]: Innovation & the Power of the Crowd

For most companies, innovation and R&D are at the forefront of long-term growth strategy -- all in the quest to stay relevant, beat out competition, and thrive. But even for the most aggressively innovative companies, things are changing. Not only the sharp adjustment to more rapid development cycles, but recognizing that your best and brightest may not include, well, you.  Many companies today now incorporate open innovation models, or crowdsourcing, to solve customers' problems.

Reimagining Your (Product-Based) Business [Part II]: The Platform Revolution

This is part II of a three-part series around applying the concepts from the book Driving Digital Strategy by Sunil Gupta.  Read Part I: Data is the New Oil. Current obsession: industry disruption.  What do I love so much about it?  It's omnipresent.  Every industry, every company, and every professional has an opportunity for growth at their … Continue reading Reimagining Your (Product-Based) Business [Part II]: The Platform Revolution

Reimagining Your Business [Part I]: Data is the New Oil

This is part I of a three-part series around applying the concepts from the book Driving Digital Strategy by Sunil Gupta. What first attracted me to Driving Digital Strategy was that it addressed a common challenge for many of my clients and colleagues today -- how to grow and evolve in a digital landscape, be a disrupt-er instead of … Continue reading Reimagining Your Business [Part I]: Data is the New Oil

The Irony of Authenticity in Marketing

Alexa, play ‘Ironic’ by Alanis Morissette.  Now that you’ve got the right background music (and yes, I know none of those situations she mentions are truly ironic, which makes the song perfectly ironic if you ask me), let’s talk about a common problem in business marketing: authenticity. 'Be authentic' is not a task waiting to … Continue reading The Irony of Authenticity in Marketing

Why Marketing Partnerships Fail — and Four Steps to Prevent It

You need some help with your marketing.  You have some budget.  Sounds like the perfect situation to engage with an agency, freelancer or consultant, right?  We all know it's not as simple as it sounds.  Without taking some critical steps, you might find yourself disappointed with the result (or lack thereof) wondering, where did I … Continue reading Why Marketing Partnerships Fail — and Four Steps to Prevent It

Nothing Grows in the Comfort Zone: A Tale of Rapids and Rapid Changes in B2B Marketing

Living in the Pacific Northwest means you never have to go too far for an adventure. So, when we had an opportunity for a kid-free weekend getaway we looked no further than the breathtaking Columbia Gorge. I was looking forward to wineries, breweries, culinary adventures, and maybe even a little calm kayaking.  But then, right … Continue reading Nothing Grows in the Comfort Zone: A Tale of Rapids and Rapid Changes in B2B Marketing

The Ugly Truth About Customer-Centric Companies

If I had a nickel for every B2B tech/solution company that emphasized their customer-centric values, I would be in my private jet on the way to Bora Bora right now. There are two main reasons we all love this popular business philosophy – (1) Leaders KNOW they should be customer-centric. It is the right thing … Continue reading The Ugly Truth About Customer-Centric Companies

What’s in a Name?

Deciding to pursue a freelance business gave me visions of freedom, passion, and unlimited creativity; so imagine my dismay when all of the articles I was reading promptly pointed out that a business name and logo were premature and irrelevant for a freelancer getting started.   “Don’t waste your time on that stuff until you have … Continue reading What’s in a Name?

Knowing Your Personal Brand: Three Questions to Ask Yourself

When I was working on my undergrad degree at the University of Oregon (Go Ducks!), a friend of mine said to me “you should write a book on how to succeed in college and still have a social life.” I never thought of it again until I started my career as a marketer and witnessed … Continue reading Knowing Your Personal Brand: Three Questions to Ask Yourself